The portrait or vertical image gives you the most impact in the Instagram stream. Use 1080 pixel width by 1350 pixels tall. If you have a landscape photo or graphic that you don’t want to crop to a square, consider using one of the many apps that add a border top and bottom to take up more space in the feed. So there’s cross-platform compatibility with IG and Facebook ads.īut I don’t recommend the landscape for marketers, as it takes up less than half the space you could snag with a portrait image! You can post a landscape (horizontal) image in a 1.91 to 1 aspect ratio, which is exactly the same as a Facebook link preview image.

The best Instagram post sizes: Instagram Post What is the best aspect ratio for Instagram posts? The maximum Instagram resolution is 1080 pixels wide. The optimal Instagram post sizes are 1080 pixels wide by 566 pixels to 1350 pixels high. They then added horizontal and vertical images on August 26, 2015. Instagram upgraded the paltry 640 pixel square to a more robust 1080 way back on July 6, 2015. That’s a lot of eyeballs on your posts, so let’s get those sizes right! Instagram Post Size IGers spend an average of 30 minutes per day on the platform, and 200 million of them visit at least one business profile daily. Instagram is now 11 years old and entertains 1.074 billion users monthly – a 22.9% increase in the number of users from 2020 to 2021.

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